Universal Analytics Data Backup

Difficulties in the process of backing up Historical Google Analytics data

If you have already installed GA4 for your website, you may be wondering how to back up your Universal Analytics data. Google will stop collecting Universal Analytics data on July 1, 2023, and it is currently not possible to migrate your historical Universal Analytics data to GA4.

Jun 7, 2023

Difficulties in the process of backing up Historical Google Analytics data | Cover Image
Difficulties in the process of backing up Historical Google Analytics data | Cover Image

Google Analytics is a powerful tool that can help you track and analyze your website traffic. However, it is important to remember that Google Analytics data is not immune to loss or corruption. In the event of a problem, you may find yourself unable to access your data, which can have a significant impact on your business.

There are a number of challenges associated with backing up Google Analytics data. These challenges include:

Sampling

When you load large amounts of historical data, it may be sampled. Sampling occurs when the response contains more than 500,000 sessions. This means that only a subset of your data will be returned, and the results may not be representative of your entire dataset.

To avoid sampling, you can try to reduce the amount of data that you are loading. For example, you can narrow down the date range or the dimensions and metrics that you are interested in.

Report Query Limiting

When you load a detailed table over a long period of time, report query limiting may occur. This happens when high-cardinality columns aggregate values into a row labeled "(other)". This can make it difficult to track specific trends or patterns in your data.

To avoid a report query limit, you can try to reduce the number of dimensions and metrics that you are loading. You can also try to narrow down the date range.

Custom Dimensions

Combining custom dimensions may result in dropped rows if any of the custom dimensions are not set. This can happen if you are using a custom dimension that is not set for all of the users in your dataset.

To avoid dropped rows, make sure that all of the custom dimensions that you are using are set for all of the users in your dataset. You can also try to reduce the number of custom dimensions that you are using.

Events

Events act as limiting dimensions. When combined, rows will be dropped if any of the event dimensions are not set. This can happen if you are using an event that is not set for all of the users in your dataset.

To avoid dropped rows, make sure that all of the events that you are using are set for all of the users in your dataset. You can also try to reduce the number of events that you are using.

Dimension and Metric Limitations

Each API call has a limit of 9 dimensions and 10 metrics per query. This means that you cannot load more than 9 dimensions and 10 metrics in a single query. If you need to load more data, you will need to make multiple API calls.

To avoid exceeding the dimension and metric limitations, you can try to reduce the number of dimensions and metrics that you are loading. You can also try to narrow down the date range or the scope of your query.

User Metrics and Aggregation

User metrics cannot be aggregated. This means that you cannot pull users by day and summarize them by week, month, or year. Queries with "User" in them cannot be partitioned, so query design should consider this limitation.

To work around this limitation, you can try to use other metrics, such as sessions or pageviews, to track user activity. You can also try to use a third-party tool to aggregate user data.

These challenges can be addressed by planning your queries carefully and using appropriate tools to ensure a successful backup of your Google Analytics data.

Despite these challenges, it is important to back up Google Analytics data regularly. This is because Google Analytics data can be lost or corrupted, and it can be difficult to recreate historical data. By backing up Google Analytics data regularly, you can protect your data and ensure that you have access to it in case of a problem.

Difficulties in the process of backing up Historical Google Analytics data | Challenges associated with backing up Google Analytics data

Choosing a backup method that is appropriate for the size and complexity of your data.

There are a number of different ways to back up Google Analytics data. The best method for you will depend on the size and complexity of your data.

If you have a small amount of data, you may be able to back it up manually. This means exporting the data from Google Analytics and saving it to a file.

If you have a large amount of data, you may need to use a third-party tool to back it up. There are a number of different tools available, and they offer a variety of features. Some of the features to look for include:

  • The ability to back up data from multiple Google Analytics accounts

  • The ability to back up data on a schedule

  • The ability to encrypt data

  • The ability to store data in the cloud

Schedule regular backups to ensure that your data is always up-to-date.

It is important to schedule regular backups to ensure that your data is always up-to-date. This will help to protect your data in case of a problem.

The frequency of your backups will depend on the size and complexity of your data. If you have a small amount of data, you may be able to back it up daily. If you have a large amount of data, you may need to back it up weekly or monthly.

Store your backups in a secure location.

It is important to store your backups in a secure location. This will help to protect your data from unauthorized access.

The best location for your backups will depend on your needs. If you have a small amount of data, you may be able to store it on your computer. If you have a large amount of data, you may need to store it in the cloud.

Test your backups to make sure that they are working properly.

It is important to test your backups to make sure that they are working properly. This will help to ensure that you can restore your data if needed.

To test your backups, you can try to restore them to a different computer or to a different location. You can also try to open the backups in a spreadsheet or data analysis tool.

By following these tips, you can help to ensure that your Google Analytics data is safe and secure.

If you are looking for a secure, private, and convenient way to store your historical Universal Analytics data, Analytics Safe is a good option. We offer a variety of features that make it easy to manage your data. We also offer a variety of pricing options to fit your budget. To learn more about our services, you can explore our options by clicking here. If you would like to speak with us directly, you can click here to schedule a meeting with us. To read more about us, click here.